Barclays Travel Campaign

The ask simple - Promote Barclays product features in the world of travel

The travel landscape is vast and full of wanderlust and the perfect escape. This offered us the opportunity to do two things, offer a point of difference by shifting focus to less than picture perfect holiday moments and aligning our products with the person making every holiday possible. Entering in our CHO, aka chief holiday officer. The type A planner who has it covered in every eventuality.

To capture the array of scenarios we shot in a virtual studio, giving us the ability to go aboard a 747, stand beach front at the ice cream parlour or tucked in at a Mediterranean souvenir shop. This content formed the backbone of our social first campaign, which we expanded further across OOH taking over key placements in travel hubs, including Gatwick Airport, as well as paid in app partnership ads with Uber & an influencer content stream to further extend the creative activation.