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Ford Explorer EV Launch

Project Type

Social Launch content

Role

Creative Direction

Launching the new EV Ford Explorer to the world, through social. This campaign was to focus on the details - electric range, it's big bold & elegant look, how it sounded and its functionality.

To tap into these key selling points, the visuals were created to offer a blend of classic car ad with a clear rooting in social trends. The likes of ASMR, creator POV content & dynamic transitions. All rooted in the community insights of how cars are actually shown and talked about across TikTok & Meta.

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