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Ford Explorer EV Launch

Project Type

Social Launch content

Role

Senior Creative Lead

Showing the brand new Ford Explorer to the world, through social. This campaign was to focus on the details - electric range, it's big bold & elegant look, how it sounded and its functionality.

Was able to ideate and creatively direct this entire project from start to finish, working with Ford to bring the work to life.

The visuals offer a blend of classic car ad with a clear rooting in social trends. The likes of ASMR, creator POV content & dynamic transitions. All born from how cars are shown and talked about on the likes of TikTok & Meta.

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