Asda Xmas PJ's

Elevating the humble Christmas George PJ set to levels worthy of any fashion editorial front cover, with a down to earth twist.

We took over the flagship Asda store, shooting through the night. I was there directing photography and videography, working with client and models to keep the small hours big on energy and output... as well as stacking a few shelves in between takes, to make sure the scene was well and truly set.