Ford Kuga 'Cinematic roadtrip'

The brief simple and straightforward - promote the new features of Ford’s Kuga.
The creative idea was built on an equally core simple insight; the Kuga being a beloved family car, sparking ideas of childhood road trips.

As a cinephile, I wanted to elevate these everyday moments into mini movie scenes. The journey became a cinematic adventure: the early-morning rush out the door became an action-packed getaway, a music argument a western standoff, and a late-night arrival morphed into a sci-fi landing.

Working with a tight crew, I directed talent and collaborated closely with the cinematographer to bring each genre to life - while getting Ford just as excited about the creative journey as we were.