Ford Kuga 'Film'

The brief was simple - promote the new features of Ford’s Kuga.

Built on a key insight; the Kuga being a beloved family car, sparked ideas of childhood road trips - universal moments we used to tell a relatable story while seamlessly showcasing the vehicles features.

As a cinephile, I wanted to elevate these everyday moments into mini movie scenes. The journey became a cinematic adventure: the early-morning rush out the door became an action-packed getaway, a music argument a western standoff, and a late-night arrival morphed into a sci-fi landing.

Working with a tight crew, I directed and collaborated closely with the cinematographer to bring each genre to life - while getting Ford just as excited about the creative journey as we were.