Smirnoff Shorties 'New Look' Launch

How do you bring that party feeling to the pre party drinks run for Smirnoffs latest drink offering of the Shortie?

Simple, you bring the club to the corner shop. Turning a quiet corner of East London into an American convenience store; with the day culminating in a full on DJ takeover (so real people off the street even tried to join the party)!

The day culminated in a suite of pieces that dial up and dial down that feeling, the energy, the dynamic friendship interactions. With our hero Smirnoff bottles at their centre - Not a shoehorned product placement, but an authentic narrative device, an extension of the feeling in each piece.