Sneakerhead show launch

DAVE channels first ever social first creative show campaign launch. Being the only social creative at UKTV that meant leading the charge. Taking on a directorial role to shape channel bespoke content streams, working with the traditional creative dept to advise and creatively direct the edits, to not only educate that dept to the world of social, but to ensure the content would hit the mark on their respective social channels.

The result of the campaign? The second highest viewing figures of any series on DAVE, with no above the line spend for launch.